Are you passionate about mountain biking and delivering exceptional customer experiences?

We are looking for an experienced and enthusiastic cycle retail manager to join our trail centre shop team at Whinlatter Forest. In this dynamic role, you will oversee the daily operations of our cycle retail and bike rental store, lead and inspire a team of dedicated staff, and help drive the business towards even greater success. Cyclewise Whinlatter is based at the MTB trail head of Whinlatter in the Lake District, offering a specialist environment focusing predominately on mountain bike products, with some of the best mountain bike trails in England just on the doorstep.

What you’ll do:

• Lead the team: Manage, motivate, and develop a passionate team to ensure excellent customer service, high quality workshop services and achieve sales targets.
• Customer experience: Provide expert advice and a first-class service to our customers, whether they’re beginners or seasoned cyclists.
• Store operations: Accountable for the day-to-day management of the store, ensuring the MTB & e-Bike rental fleet is serviced, retail stock levels are maintained, visual merchandising is spot-on, and the shop is a welcoming, clean and safe environment.
• Sales & retail range: Responsible for sales conversions, drive revenue, and ensure profitability by managing stock brands and inventory levels effectively. Create buy plans for the store.
• Workshop repairs: Ensure quality assurance on repairs and servicing of both customer and hire bikes. Oversee the scheduling of workshop jobs.
• Product knowledge: Stay up-to-date with the latest products, trends, and innovations in the cycling world to ensure the store offers the best selection.

• Training & development: Provide ongoing training to staff, ensuring they have the product knowledge and skills to deliver exceptional service and exceed customer expectations.
• Events: Plan and promote demo events, cycling activities, and promotions.

What we’re looking for:

• Previous experience in retail management, ideally in the cycling industry or a related field.
• Knowledge of bike mechanics. 
• Strong leadership skills with the ability to inspire and motivate a team.
• A genuine passion for cycling and outdoor activities.
• Customer-focused with a positive, can-do attitude.
• Strong communication skills and the ability to build relationships with customers and suppliers.
• Organised, detail-oriented, and able to manage multiple tasks at once.
• Ability to manage stock, inventory, and budgets efficiently.
• Knowledge of cycling products, equipment, and trends is highly desirable.
• First Aid qualification or willingness to complete training (desirable).
• Ability to work flexible hours, including weekends.

How to Apply:

Please send your CV and a cover letter outlining your experience and why you’d be a great fit for the role to info@cyclewise.co.uk or apply via our website at https://cyclewise.co.uk/job-vacancies/

Apply for "Cycle Retail and Trail Centre Shop Manager" Job